![]() Microsoft has five major strategic business units: Windows Division, Server and Tools, Online Services Division, Microsoft Business Division, and Entertainment and Devices Division.Īppendix A lists principle products for each segment. Microsoft is mostly known for its Windows operating system and Office products featuring Word, Excel, and PowerPoint. They are a $77 billion company with almost 100,000 employees (Microsoft, 2014). Note it was written prior to the release of Office on iPad.Īnalysis: Microsoft is a software, services, and solutions provider based in Redmond, Washington. Below is my corporate diversification strategy analysis of Microsoft. What do they gain? Should they go into the handset market?Īll of these questions depend on how the company sets up its corporate diversity strategy. Major decisions like the ones described in the news recently need context. You can also apply the BCG model to areas. ![]() ![]() To use the BCG Matrix? Contribution to the company. ![]() ![]() You’ll be joining the 150,000 Smart Insights members from 100. Whether it was the naming of the new CEO, the release of the new Xbox, their purchase of Nokia, or, most recently, their move to put Office on the iPad, Microsoft has to make a lot of very important decisions, but how do that do that? Hi Everyone, Microsoft has been in the news for a lot of different reasons lately. ![]()
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